One of the most critical components of any franchise development plan is lead generation. Lead generation is expensive, complicated, and it impacts your overall success rate. In fact, it’s so important that just about every industry conference or convention has sessions on lead generation. How would you rate your own lead generation strategy?
eMaximation has analyzed more than 4.5 million leads to measure lead sources for the FranchiseBenchmark reporting series. In addition, our system has provided detailed analysis to over 300 brands helping them compare their lead source performance. From all this we have developed the most comprehensive list of lead generation best practices in the industry.
During this webinar we will discuss various lead sources and advertising methods, contract negotiations, pricing, technical details, and more.