Meet Coverall . . .
When Kevin Derella of Coverall Health-Based Cleaning System℠ was introduced to eMaximation at a franchising convention, he returned to his corporate team and said, “We have to do this!” At that time Kevin was the first person at Coverall to use database management software to organize his sales process, but the basic program he was using just wasn’t as all-encompassing as he needed it to be. Coverall had a very good manual system of follow-up in place, but could never be sure of their percentages. Were reports right? How many leads did they actually get? Close ratios?
Now an eMaximation client for over five years, Kevin and his team see eMaximation as a tremendous tool that has helped them increase franchise development while capturing more information than ever. Derella finds that the system is simple enough to use, but complex enough to manage the large amounts of prospect data and activity that Coverall now comfortably keeps track of on a daily basis.
“eMaximation is a very robust platform and has given us the technology we need, and even more that we are looking forward to taking advantage of in the future,” said Derella. One such item on Coverall’s upcoming to-do list involves direct mail campaigns, which, according to him, is not something that they would have even been able to consider prior to eMaximation. His praise of the comprehensive franchise relationship management tool centers on the level of adoption that Coverall has been able to achieve across their regional developers and corporate support centers. “Because of the simplicity of the system and how easy it is to use, [user adoption] has been phenomenal,” said Derella.
eMaximation has helped Coverall fuel growth faster than before by streamlining their sales process. Being able to fine tune their marketing efforts and analyze return on investment in real time has allowed them to allocate their budget more effectively and to better support their regional developers and corporate-owned support systems. Even with 15,000 leads flowing through their database each year, Coverall is now able to capture that lead information and use eMaximation’s powerful interactive reporting tools to analyze that data for better visibility into business trends. They now have deeper insight into which potential franchisees are worthy of closing, and that ultimately builds a stronger franchise system by awarding franchises to those who are the best fit.
Coverall Health-Based Cleaning System℠ has been in business for 25 years, and boasts over 9,000 franchises. The fact that they sold 1,000 franchises in 2009 alone is proof that they are doing something right, and eMaximation is proud to be a part of it.
About Coverall Health-Based Cleaning System℠ Founded in 1985, Coverall Health-Based Cleaning System is one of the world’s leading commercial cleaning franchising companies with a worldwide network of more than 90 Support Centers and 9,000 Franchisees. Franchisees currently service nearly 50,000 customers in over 90 metropolitan areas. Coverall Health-Based Cleaning System is revolutionizing the commercial cleaning industry with its science-based cleaning processes and procedures designed to reduce cross-contamination and aid infection control. For more information, visit www.coverall.com.