Webinars

Introduction to eMaximation v6.0

We will provide an overview of our entire franchise development platform and highlight ways that your team can put all the great new features and modules to use immediately.

Learn more about each of these modules:

  • Development Manager
  • Campaign Manager
  • Opportunity Center
  • FranchiseBenchmark Analytics
Interactive question & answer will be available throughout the webinar.

Lead Generation Best Practices

One of the most critical components of any franchise development plan is lead generation.  Lead generation is expensive, complicated, and it impacts your overall success rate.  In fact, it’s so important that just about every industry conference or convention has sessions on lead generation.  How would you rate your own lead generation strategy?

eMaximation has analyzed more than 4.5 million leads to measure lead sources for the FranchiseBenchmark reporting series.  In addition, our system has provided detailed analysis to over 300 brands helping them compare their lead source performance.  From all this we have developed the most comprehensive list of lead generation best practices in the industry.

During this webinar we will discuss various lead sources and advertising methods, contract negotiations, pricing, technical details, and more.

View the Lead Generation Webinar recording.

Virtual Brochure Best Practices

Do you engage your prospective franchisees from the very first point of personalized contact? If prospects are finding you via the web, you should be utilizing drip-marketing and virtual brochures to deliver your message with high-impact online content.

eMaximation has been delivering high-impact marketing content to franchise prospects longer than anyone in the industry. Our proprietary “webmercial” technology created a new way to communicate with prospects and we’ve continuted to innovate and expand our solution. Now with our Opportunity Center and interactive presentations, we have taken virtual brochures to a new level.

This webinar will focus on all the best practices we have learned and developed with over 10 years of experience. We will cover how-to’s and advanced techniques for delivering targted, high-impact virtual brochures to your prospects. Join us for this live webinar – learn from the experts and get your questions answered.

Watch the Recorded Webinar Now!

Engage Your Prospects With the eMaximation Opportunity Center

Give your prospects the tools to evaluate your opportunity, to interact with your development team, and to make the best decision possible.  Learn about how the Opportunity Center will help you close more deals.

Build Your Brand with the eMaximation Campaign Manager

Learn how to deliver your marketing message using our Campaign Manager for email marketing and interactive presentation delivery. Our powerful content management tools give you the ability to build high-impact, multimedia marketing content.

Sell More Franchises Using the eMaximation Development Manager

Learn about all the latest features in our industry-leading lead management system.